Benchmark first
We export your current rankings, traffic, top pages and backlinks — so nothing slips away unnoticed.
Website Redesign / Rescue
A fresh site — without losing your rankings
The single biggest fear with a redesign is watching your Google traffic vanish overnight. It's a real risk — and an avoidable one. We modernise the look and speed while protecting every ranking you've earned.
Quick answer
You can redesign a website without losing rankings by preserving proven content and URLs, mapping every old URL to its closest new equivalent with server-side 301 redirects, submitting an updated sitemap, and monitoring Search Console after launch.
How we protect your SEO
The safety net most redesigns skip
Redesigns lose traffic for predictable reasons. We remove each one before launch, not after the panic.
1:1 301 redirect map
Every old URL points to its closest new equivalent — no chains, no dead ends, no lost equity.
Preserve what ranks
Proven content, titles and headings are kept or improved — never quietly dropped in the rebuild.
Speed & mobile fixes
The rebuild is the moment to fix Core Web Vitals and mobile issues that were costing you rankings.
Migration checklist
Search Console verified, sitemaps submitted, staging noindex removed — the details that break launches, handled.
Post-launch monitoring
We watch indexing and rankings after go-live and fix anything that moves — before it becomes a problem.
Signs you need a redesign
If any of these sound familiar
You don't always need a rebuild — but these are the moments a redesign pays for itself quickly.
- It looks dated and quietly damages trust
- It's slow, or breaks on mobile
- Rankings or enquiries have been sliding
- You've lost access to the old developer or can't update it yourself
301 redirect maps
A 301 redirect map is a one-to-one list matching every old URL to its closest new URL, so users and search engines are permanently forwarded and each page's ranking equity carries across during a redesign or migration.
Rebuild vs. redesign
Choose a rebuild over a redesign when the current site is slow, insecure or impossible to maintain; otherwise a redesign on the existing platform is faster and lower-risk.
Process, cost & timeline
A redesign with no nasty surprises
1
Audit & benchmark
Current performance, rankings and the pages that matter — captured before we touch anything.
2
Design & map
New design signed off, plus the full 1:1 redirect map and content plan.
3
Build & migrate
Rebuild on a fast, modern foundation, redirects in place, tested on staging.
4
Launch & watch
Go live, submit sitemaps, monitor indexing and rankings — and hold the line.
Works well with
A redesign is a great moment to add
Redesign FAQ
The questions that keep people up at night
Yes. Preserve rankings by keeping proven content and URLs where possible, mapping every old URL to its closest new equivalent with server-side 301 redirects, submitting an updated sitemap, and monitoring Search Console after launch. We benchmark first so the movement is visible.
A 301 redirect map is a one-to-one list matching every old URL to its closest new URL, so both users and search engines are permanently forwarded and the page's ranking equity carries across during a redesign or migration.
Common signs are an outdated look, slow load times, a site that breaks on mobile, falling rankings or traffic, content that no longer reflects your business, and being unable to update the site yourself.
A redesign refreshes look and structure on the existing platform; a rebuild moves to a new platform or codebase. Choose a rebuild when the current site is slow, insecure, or impossible to maintain; otherwise a redesign is faster and lower-risk.