Technical SEO audits
Crawl errors, broken links, duplicate content and indexing issues found and fixed — the groundwork most quick wins are actually built on.
SEO — the foundation under everything
Organic growth that compounds, not a spike that fades
Rankings built on real technical health and content that matches search intent keep growing long after the campaign ends. We fix what's broken, build the structure search engines trust, and write content for the questions your customers actually type — so traffic compounds instead of resetting every time an algorithm update lands.
Quick answer
SEO (Search Engine Optimisation) is the practice of improving a website's technical health, content and structure so it ranks higher in organic search results — through fixing crawlability and speed issues, writing content that matches real search intent, and building an internal linking structure search engines can navigate cleanly.
What's included
The technical and content work that compounds
Rankings rarely come from one fix — they come from a healthy site and the right content, working together over months, not days.
Core Web Vitals & speed
Load time, interactivity and visual stability fixed to Google's own performance thresholds — because speed is a ranking factor and a conversion factor at once.
Topic clusters & content
Content built around real search intent and grouped into topic clusters, not scattered keyword-stuffed pages.
Internal linking & architecture
A site structure search engines can crawl efficiently, with internal links that pass authority to the pages that need it.
On-page optimisation
Titles, meta descriptions, headings and schema aligned to what's actually being searched, page by page.
Reporting & tracking
Plain-English monthly reporting on rankings, traffic and the pages driving enquiries — so progress is measured, not assumed.
How ranking actually works
Why some sites rank for years and others fall out overnight
Google ranks organic results on relevance, authority and technical health. Content can win the first; the other two take sustained work — and that's where most sites quietly lose ground.
- Relevance
Content written to match what someone actually typed, not what a keyword tool suggested. - Authority
Internal linking, content depth and, where earned, external mentions that establish your site as a trusted source on a topic. - Technical health
Speed, mobile usability and clean crawlability that let Google index and rank your best content in the first place.
How long SEO takes
SEO typically takes three to six months to show meaningful ranking movement, and six to twelve months to compound into steady, qualified organic traffic — because Google needs time to re-crawl, re-index and build trust in a site's changes.
Technical vs. content SEO
Technical SEO fixes how easily search engines can crawl, index and load a site; content SEO focuses on writing pages that match real search intent. Both are needed — technical fixes without the right content rank nothing, and great content on a slow, broken site rarely gets seen.
How we work
Four stages, measured throughout
1
Audit
Full technical and content audit against your current rankings, traffic and competitors — the baseline everything else is measured against.
2
Fix the foundations
Core Web Vitals, crawlability and indexing issues resolved before any new content goes live.
3
Build content
Topic-cluster content written for real search intent, with internal linking planned in from the start.
4
Track & compound
Monthly reporting on rankings and traffic, with content and technical work adjusted based on what's actually working.
Works well with
SEO pairs naturally with
Local SEO
Map-pack visibility and organic rankings reinforce each other for any business with a physical service area.
Explore Local SEOAEO & GEO
The technical health and topical depth SEO builds is exactly what gets a business cited in AI answers.
Explore AEO/GEOWebsite Design
A fast, well-structured site is the foundation every SEO campaign is built on.
See web design
SEO FAQ
Common questions
SEO (Search Engine Optimisation) is the practice of improving a website so it ranks higher in organic search results. It works on three fronts at once: technical health, so search engines can crawl and index the site; content that matches what people actually search for; and internal structure and links that show search engines which pages matter most.
SEO typically takes three to six months to show meaningful ranking movement, and six to twelve months to compound into steady, qualified organic traffic — because Google needs time to re-crawl, re-index and build trust in a site's changes.
Technical SEO fixes how easily search engines can crawl, index and load a site; content SEO focuses on writing pages that match real search intent. Both are needed — technical fixes without the right content rank nothing, and great content on a slow, broken site rarely gets seen.
Almost certainly. A website makes you findable only if search engines can crawl it, understand what it is about, and judge it worth ranking. Most sites we audit are technically sound enough to load but have no topical structure, no internal linking plan and no content aimed at real search queries — which is why they sit on page three.
Our SEO work starts at $600 a month, and Local SEO from $450 a month, with the exact figure depending on how competitive your market is and how much content the plan needs. Every price is published on our pricing page, and there are no long-term lock-in contracts.