VestProduct: from a stalled store to 1,000+ keywords ranking #1.
An e-commerce brand that had barely moved since 2014 — low traffic, few leads, flat sales — needed more than a redesign. It needed a new identity. Here's how a full rebrand and a multilingual store turned that around.
This brand started under a different name back in 2014. Four years in, it still hadn't found traction — traffic was thin, leads were scarce, and as an e-commerce business, that meant sales stayed flat too. They came to Digitaliate not for a redesign, but to rethink the brand itself.
Before Digitaliate, after Digitaliate
- Operating under a different brand name since 2014
- Little to no organic traffic
- Few leads, and sales stayed flat as a result
- No multilingual reach — limited to one market
- Fully rebranded — new name and identity, carried across the whole site
- Multilingual e-commerce website covering 300+ products
- Ranking #1 for 1,000+ keywords on both Google and Bing
- Sales increased, with growth both locally and globally
The challenge, the approach and the results
The business had been running since 2014 under its original name, but by 2018 it still hadn't found real traction. Traffic stayed thin, leads were scarce, and for an e-commerce store, that gap showed up directly in sales. The brand itself — name, identity, positioning — wasn't giving customers or search engines a reason to notice it.
- Full rebrand. New brand name and identity, built from the ground up and carried consistently across the entire site.
- E-commerce build. A complete online store for 300+ products, designed to actually convert browsers into buyers.
- Multilingual website. Built to reach customers beyond a single language and market, supporting both local and global reach.
- SEO, at scale. An SEO strategy sized for a 300+ product catalog, not a handful of landing pages.
The rebrand and the rebuilt, multilingual store changed what the business could compete for. It's now ranking at the number-one position for over 1,000 keywords across both Google and Bing — not a handful of easy terms, but real scale across a 300+ product catalog. Sales have grown as a direct result, both in their home market and internationally.
See it live
- Multilingual e-commerce store — 300+ products, several languages
- Full rebrand — new name and identity, carried across every page
- 1,000+ keywords ranking #1 — across Google & Bing
- Built to convert — browsers into buyers, at scale
VestProduct's story is a reminder that sometimes the problem isn't the website's code — it's the brand behind it. A store can have real products and still stall for years if the name and identity don't give customers or search engines a reason to remember it. Rebrand it properly, build the store to match, and SEO finally has something worth ranking — the same approach behind our SEO and e-commerce work.